About Riddell Athlete


Riddell Athlete is an online ordering system that lets teams setup an online shop with custom products for their team members, fans and friends to purchase from 24/7. Riddell Athlete is great for fundraising because it allows you to set the price and keep the difference!

Choose from thousands of Riddell products including on-field equipment as well as t-shirts, sweatshirts and performance wear with your custom team logo on it.

Riddell offers equipment and apparel for every sport whether it's Football, Baseball, Softball, Basketball, Track & Field, Volleyball, Wrestling and even Cheerleading.

Coaches or Team Managers never have to deal with order forms or payment processing. We do all that for you. Just choose your products, let us know the colors and decorations and when you'd like the shop to open and close. We do the rest. In about a week we send out a link to your shop and customer's can start purchasing custom team gear 24 hours a day, 7 days a week!

Orders placed on your team's shop will be placed as part of a bulk order to streamline production time and reduce cost for the customer. Each shop is open for a maximum of 30 days to allow everyone enough time to make their purchases. Once the order window closes, all of the purchases are bundled together, decorated if needed, packaged individually for each customer and then shipped to the coach or team manager. From there the coach or team manager distributes all the purchases. Each customer's purchase will be clearly labeled with the customer's name so the right purchase goes to the right person.

Reach out to our sales team and setup request a shop setup today! Just click here and fill out our form letting us know what you had in mind.

Thanks for choosing Riddell!